What are some of the software tools commonly used for email outreach?

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There’s dozens – possibly hundreds – of different email services that can help you to manage your list, create effective emails, and get them into your supporters’ Inbox. Several have particular relevance for nonprofits. VerticalResponse www.verticalresponse.com is a popular and feature-rich tool that offers up to 10,000 emails per month for free to US nonprofits with 501©3 status. Idealware has a review of VerticalResponse here: http://www.idealware.org/tips/0807_vertresponse.php

Network for Good offers another solid and affordable tool, called EmailNow, powered by Emma https://www.groundspring.org/services/emailnow.cfm. They offer particularly strong features for creating and easily sending attractively formatted eNewsletters, and have affordable pricing, particularly for bigger lists.

Other options include Constant Contact www.constantcontact.com, Campaign Monitor www.campaignmonitor.com, and MailChimp www.mailchimp.com.

For more detailed comparative information, see: