Email Layout and Code

ANSWRs to your questions about designing an Email, including HTML and CSS vs plaintext, templates, graphic designs, and embedded images

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Article: What's a Good Balance for text and photos in Emails?

Through HTML, email can be improved stylistically by photos, graphics and text styling. But many people use email clients that automatically take out photos, graphics and styling, or use mobile devices that show text-only versions by default. A good...

Article: Does having photos in your email really matter?

Image-blocking (which is the default for many email providers, including Gmail, AOL and Outlook) prevents email recipients from seeing the images in the messages they’re receiving. While this can merely render images ineffective, they can cause b...

Article: What's the best width to use when designing an html email?

Classic (Rigid) Design Tightly controlled layouts. Designs based on developer preferences and/or assumptions. Multiple templates necessary for multiple device support. HTML email, maximum width should be 550 to 600 pixels to allow for the viewing...

Article: What CSS Works in Email?

CSS, or Cascading Style Sheets, is the best way to style HTML. But it's important to know how different email clients hande CSS.  Some do not accept CSS styling at all, while others accept most styles. While many desktop and web email clients will ...

Article: I've signed up for Hotmail, Yahoo and AOL. What other tricks are there for previewing my emails in different clients?

Make sure to consider not only hosted email accounts such as Hotmail, Yahoo, or AOL, but also different local email clients and browsers. Check out our answer to To test what your email looks like in various inboxes, what are the ones you should send...

Article: To test what your email looks like in various inboxes, what are the ones you should send to?

When people receive your emails, the formatting can look different than intended based on what program is used to read your emails. To reduce the chance for error, you can test an email newsletter in multiple accounts to try to gain the perspective of...

Article: Which email clients do you need to test when you initially set up your email template?

When setting up an email template for an enewsletter, testing in a variety of clients can be the most time-consuming aspect, but also one of the most important. Because of the (sometimes very) different ways that email clients display the emails that...

Article: Are there any code samples of email sending applications available for programmers?

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Web Link: Do Forms Work in HTML Email?

Web Link: 100+ Free HTML Email Templates