List Management and Integration

ANSWRs to your questions about Email lists including integrating lists with your website or CMS, exporting and importing contacts, managing bounces and replies, and workflows for complex reply handing

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Article: What's the best way to connect email and files about a single contact, preferably open source?

A Constituent Relationship Manager (CRM) will do this for you; They are designed to help you manage members and keep all of your information about constituents (donors, funders, volunteers, clients, etc) in one place. To learn about CRM's, see these...

Article: Can an emailing tool help me not only keep lists, but help me think through diversification of my network and suggest alternative sources or networks?

Email blasting tools can tell you who is opening and clicking through your emails by listing the email addresses' domains. You can use this information to see which of the organizations you've reached out to are most interested in your work, and use...

Article: What tips and techniques should I know about maintaining an accurate list, correcting or purging bounces, etc?

What tips and techniques should I know about maintaining an accurate list, correcting or purging bounces, etc? One helpful technique organizations use during their Email Signup is the "double opt-in" method, where users request to be added...

Article: What's the consensus on offering a "bribe" of some sort to get people to update their contact info and how they'd like to receive email (text vs. html)?

Asking people whether they prefer to receive HTML or text emails is definitely a best practice, and the best way to do this is to ask for any necessary contact information during the initial email sign up. If this is not possible, some organizations...

Article: How many emails can we send to a 'member' with no response before we figure the person is not really a member?

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Article: How do we get a 'member' to let us know they really do want our emails even though they never respond?

Check out this web link on Reviving Dead Subscribers: http://www.marketingprofs.com/7/halloween-email-advice-revive-dead-subscribers-ayan.asp?sp=1

Article: Do the current tools available allow for customizing of newsletters by desired content and by geographic region?

Yes, current email blaster tools allow you to customize the content sent to subsections of your followers. This is done through list segmentation which makes a sub-section or sub-list of your mailing list based on a certain criteria. For example, if...

Article: What is a listserv?

The word listserv is the name of one of the first automated emailing list applications and the word has since been co-opted to refer generically to any application that provides automated support for mailing lists. Since listserv is copyrighted,...

Article: Can we add our Facebook and Twitter followers to our eNewsletter mailing lists?

In a word, no. It is always considered bad form to "harvest" email addresses from one domain to another, and such practices will get you flagged as a spammer by a decent percentage of those email addresses when they receive your...

Article: Should we create segments of our email list?

Yes. There are a number of reasons to segment. Segmenting allows you to: Send different messages to different audiences: You target donors, online action takers, volunteers, among other subsets, and match messages to interests. Vary frequencies to...

Article: Do I need someone's email address if i am connected to them via social networks like facebook or twitter?

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