Spam

Article: How Can We Avoid Being Labeled "Spam"?

When sending out large email communications, an organization can run up against the issue of being labeled as “spam.” As spam filters grow more aggressive, and popular opinion against unsolicited emails grows, an organization’s email blast can become...

Article: Any tips for discouraging people from marking you as spam instead of using the unsubscribe tool?

Check out our answer to a similar question How Can We Avoid Being Labeled "Spam"? In particular, make sure that you are explicit about what subscribing to your email list entails, and be conscious of both the content of your emails and...

Article: How do we know if our email is going into the spam box instead of the inbox?

There is not a definitive method to determine if your emails are getting thrown into recipients' spam folders, but there are a number of best practices that will help you minimize the possibility of being mistaken for spam. First, read the article on...