Browse through the ANSWRs to your effective email questions. Each category contains articles written from nonprofit experts and hands-on users like yourself as well as web links pointing you to great resources that others have found useful on the same topics. Take a look around for the information that you need or the information that you can contribute.

• List Building
  

  Information about email lists including getting email addresses for existing supporters, building a list of new supporters, opt-in/double opt-in, and privacy considerations

• List Management and Integration
  

  Information about Email lists including integrating lists with your website or CMS, exporting and importing contacts, managing bounces and replies, and workflows for complex reply handing

• Email Layout and Code
  

  Information about designing an Email, including HTML and CSS vs plaintext, templates, graphic designs, and embedded images

• Writing Good Messages
  

  Information about writing effective Emails including subject and author lines, effective wording, "netiquette" considerations, length, and general strategies

• Email Deliverability
  

  Information about maximizing or verifying deliverability, including strategies for avoiding spam, soft and hard bounces, etc.

• Email Newsletters
  

  Information about eNewsletters, including audience identification and targeting, editorial policy, publication frequency, and useful content

• Email Fundraising
  

  Information about using Email for fundraising including best practices, how to maximize your ROI and effective times and techniques in asking for constituent support

• Email Advocacy/Action Alerts
  

  Information about using email to promote your cause online and maintain contact with constituents

• Email Discussion Lists
  

  Information about discussion lists, including moderation, lifecycle, monitoring, and using for organizational promotion as well as discussion

• Metrics, Benchmarks and ROI
  

  Information/hard data about email including resources about the best tools, practices and analytics that your organization should be monitoring about your emails